FootJoy launches Tour Alpha shoe

FootJoy’s all-new Tour Alpha shoe, which goes on sale from March 18, promises to deliver ‘the ultimate stability option with the added benefit of supreme comfort’.

Among several new design innovations is what the brand is calling an Optimised Performance Stabiliser – a three-component innovation that locks in the golfer’s foot to deliver superior feel, unrivalled traction and optimise power.

The first element is a 3D Moulded Heel Counter which provides a stiffer yet lighter rear structure that provides lower Achilles’ support and locks the golfer’s heel in place during the swing.

The second element is a FTF Dual Durometer Midsole, which supports the foot with comfort while the firm heel centres the back foot for controlled balance during loading in the swing.

The third section is an A-frame Support System, an external TPU structure that fuses the heel counter and the midsole together and deliver stability at every stage of the swing.

The Tour Alpha is offered with a choice of three closure system – traditional laces, a heel-mounted BOA and a new dual BOA system that features dials on the heel and the toe.

The new WRAPID 2.0 fit system features a dial on the heel and on the side, alleviating pressure on the top and the sides of the shoe to further dial in a precise fit.

In tests comparing performance to FootJoy’s Tour X shoe, the Tour Alpha provides 12.7% more walking cushioning, 10% more mobility in trail foot eversion during the swing (preventing the backfoot from rolling, inviting increased power efficiency through the swing); and more balanced torsional support during the swing.

Speaking about the performance of the Tour Alpha, PGA Tour player and FJ ambassador Kevin Kisner said: “This golf shoe delivers pure power with every shot. It has that solid base that allows me to lock in and swing away with full force.”

The Tour Alpha is offered in three models for men:
Double BOA – White/Navy/Grey, RRP £209.99
BOA – White/Grey/Lime, RRP £194.99
Laced – White/Grey/Charcoal, White/Grey/Blue, Black/Charcoal/Red, RRP £169.99

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